Alicia Hardesty: full-time fashion designer, part-time nerd.

Have you seen the movie Frankenweenie? It’s a black and white cartoon (an experiment in itself these days) with a very important message:

Don’t be afraid to do what you love and don’t be afraid to be good at it.

The main character is a smart, sensitive kid who is ostracized for his science experiments. Like the teacher says, people don’t understand science so they are afraid of it. Ironically, artists often deal with the same kind of misunderstandings from the public.

I’m not technically a scientist, but I do love to experiment and try stuff. I’m a fashion designer, which requires it’s own level of scientific conviction. I create, combine unlikely variables, hypothesize, and work within my own scientific method throughout my process.

How does this relate to you?

Project X Squared. Where art, science, and technology meet fashion to create a clothing line, much like an experiment, with the underlying hypothesis being that a quantum physicist, a neuroscientist and a fashion designer can create something tangible together.
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